For Immediate Release – Vancouver, BC (March 5, 2015)
Local brand 2UNDR™ signs on as the 2015 OFFICIAL MEN’S PERFORMANCE BRIEF of the Vancouver Golf Tour (VGT).
“We are very excited that 2UNDR has signed on as a major partner sponsor of the Vancouver Golf Tour,” states VGT Commissioner Fraser Mulholland. “2UNDR has designed a technically superior brief that gives athletes a better fit, more comfort and support, allowing the wearer to focus on what’s most important – Performance”!
“The last thing a golfer wants when walking 4 to 5 hours is discomfort due to a build-up of heat, friction, and ultimately unwanted moisture” stated Mulholland. “This year our VGT players are going to experience more comfort on the course and off whenever they wear their 2UNDR’s”.
Thanks to their support, a pair of 2UNDR performance briefs will be provided to every VGT member. Additionally, over the course of the season, players will have plenty of opportunities to win more pairs through tee gifts and on-course prizes. To top it off, members will have access to an exclusive VGT discount code for online purchases on their 2UNDR e-commerce site.
“2UNDR has given athletes more comfort since……….the brand hit retail floors in the summer of 2013 and it hasn’t looked back since. Primarily due to their patent pending Joey Pouch™, 2UNDR is endorsed by some of the world’s top sports figures; another testament to their innovative design,” states Fraser Mulholland. “Several VGT professionals are already ambassadors of the brand, including PGA pros Cory Renfrew, Ryan Williams, Adam Cornelson and Seann Harlingten”.
“It will be fun promoting the brand through some of the company’s entertaining taglines, like “Comfort for you most valuable assets,” or explaining how their patent pending Joey Pouch is, “Perfection, in your pants”, which is the encompassing technology from which the brand credits much of its success to” stated Mulholland. “Expect to see some well-played tweets this year on the VGT Twitter account referencing the company’s popular social media hashtags such as #Assetmanagement and #JoeyPouch”.
“This is a perfect partnership for 2UNDR,” states the brands VP Marketing Jeff Williams. “Many of our touted pro golfers have come through the VGT; we believe that both pros and amateurs alike deserve to be more comfortable on and off the course. Our Joey Pouch technology allows for just that, increased comfort for men whether they are walking 18 holes on a hot summer’s day, or a drive to the range to work on their game. We have several models throughout the line, offering the wearer a fabric and design that matches their preference, while maintaining the consistent support they have come to rely on from the brand.”
2UNDR has catapulted their following since their 2013 launch. Notable athletes and celebrity ambassadors include Golf Channels Big Break winner, Isaac “Sasquatch” Sanchez, Toronto Blue Jays’ knuckleballer & CY Young winner R.A. Dickey, Vancouver Canucks’ star defenseman Kevin Bieksa, and popular media guys like Global TV’s Jay Janower, TSN’s Ray Ferraro, Score Golf/TSN’s Bob Weeks and Rogers Sportsnet’s Dan Murphy.
Founded in Vancouver, British Columbia in 2013, 2UNDR’s mission is to provide the finest performance brief on the market. With their patent pending Joey Pouch for active wearers, 2UNDR is the serious choice for athletes looking for a performance brief that keeps their “assets” from being restricted. Worn for everything from playing a round of golf, sweating it out in the gym, or working in the office, 2UNDR’s unparalleled fit and design is ready to elevate your active lifestyle. For more info, visit www.2UNDR.com.
ABOUT VANCOUVER GOLF TOUR
VGT was developed in 2006 for BC’s local Professionals and Amateurs (Handicap of 0-18) – giving them the opportunity for a high level of competition in a PGA Tour environment without the heavy expenses of travel. VGT’s goal has always been to provide local players the opportunity to learn how to win while at the same time building their confidence to play on Worldwide Major Tours. For more info, visit www.vancouvergolftour.com.
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